Responding to the lack of publicly accessible open space on New York City’s waterfront, TF&A converted vacant properties and parking lots along the water’s edge into temporary, seasonal recreational facilities with food and beverage, sports, entertainment, music, and dancing — creating new destinations with spectacular views that brought people and commerce to otherwise underutilized areas.
The first of these unique venues opened in 2004 in Long Island City, Queens. In the daytime, it served as a community space where residents could relax, sunbathe, play volleyball, and enjoy good food and drink. In 2007, it was recognized as having the “Best Burger in the Boroughs” by TimeOut NY. In the evening, concerts, special events, and a magnificent nighttime view of midtown Manhattan attracted locals and tourists by the thousands.
TF&A created two additional beaches at South Street Seaport and Governors Island. Both were similar to the venue at Long Island City, yet each had its own personality. With magnificent waterfront views, great food, and entertainment, each of the three facilities served between 60,000 and 100,000 patrons every season.