San Francisco has over 220 recreation and park facilities ranging from Golden Gate Park to beaches, ball fields, playgrounds, golf courses, and recreation centers. But by the turn of the 21st century, the city hadn’t made a major capital investment in its neighborhood parks in more than 30 years, and the system was rapidly deteriorating.
TF&A designed and implemented a citywide effort to restore and revitalize San Francisco’s park system. With the leadership of Mayor Willie Brown, the San Francisco Foundation, and the Chamber of Commerce, we were the catalyst in gathering a coalition of civic, environmental and neighborhood organizations to execute a two-year campaign to restructure San Francisco Recreation & Parks Department and generate new funding to capitalize the restoration of the system.
This effort resulted in a new bond issue and city charter amendment that generated $300 million in park funding, created new planning and budgeting processes within the department, and encouraged transparency and public participation in the budgeting and planning processes.